What brand will you have? Final Lecture

It's sad to say that JOUR1111 Lectures have come to an end. From the first lecture until this one, I have have learnt an incredible load of information that will be useful in my future if I choose to go down the Journalism path, or whatever path I choose to go down. There were many valuable lessons about media which will forever change the relationship I have with it. No longer will I accept the news delivered to me, but instead I will be skeptical and research further to better understand the events around me.

In this last lesson, Bruce Redman summed up this semesters teachings and than introduced us to a man who has thrived in the industry.

This man is Steve Molks.

The interesting thing about this man's story is how he got to this point in life. He began doing chemistry and only later in life discovered his passion for Journalism, consequently resulting in him being in the four top entertainment journalists. 

Steve Molks was quite the character who never was at a loss for words. He made some extremely relevant and inspiring points as he spurted his knowledge upon us.

The stand out points that I gained from his words were the following:

- We each have a Brand, a style, a way in which we do things, how you control your brand, starts now. This brand will be carried with you throughout your career, this is what draws people into your work.

- What else can you add to the story- your opinion, your interpretation or perhaps a new light to the story that others may not have considered. Be bold and brave in all that you do.

- In Australia, we are lucky, because we can say what we want, how we want. We have a fair bit of freedom when it comes to our opinion

- We have access to all sorts of people, we have the ability to access and connect straight to the source via social media

- It's all about new media, creating more opportunities and making it easier to connect to the audience through the different types of media. 

- Lots of opportunities in journalism- but each takes the hard yards!

- People will be interested in what we write because of our unique opinion

-  Times are changing, the way that we understand how the information is presented to us,  whether its ratings, how things are communicated to us through news and news media, the way we interpret the information given to us, will impact the kind of writers we become, the kind of journalists we become

- There are lots of different directions we can go in journalism 

This was an extremely insightful lecture and was a helpful way to conclude the course!